Years before e-commerce development started mushrooming, a lot had to be relied on individuals manually dealing with each customer, best cited by the retail store below us. We see the employees being manually engaged in everything indispensable like stocking, arranging goods as algorithms would now have us do, handing out and etc…However, all these conducts has been made easy with the emergence of e-commerce developments in around 1991, Magento being one. First named as Bento in the early 2007s, but by august 31st the same year Magento had its first public beta version.
Ever since its start, Magento as an e-commerce platform has a staggering 200,000 online retailers and is chosen by 1 of every 4 online business which makes it the more better e-commerce development as is mentioned in the designation.
However, according to the Google’s definition of Magento;’’ Magento is an e-commerce platform build on open source technology which provides merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization and catalogue management tools’’. In a time-bound world, where people are always on a look-out for precision given the easier methods developed each single day hence convenience and satisfaction becomes of utmost importance. Magento offers a respite with the hassle one has as a liability of getting involved in, by providing us with flexibility and enabling the suppliers to quickly broadcast products and price changes and introducing new items that comes out .Magento’s flexibility leads to scalable e-commerce solutions and the result of their ability to scale with only a few products and simple needs easily swell to varieties of products and complex custom behaviour without changing platforms. Also,providing the option to interface with the 3rd party web application and providing a package of exclusive features both in the backened and frontend to optimize maketing by having have built SEOs that makes customers or clients generate SEO-friendly URL’s .Magentoalso offer tools as any growing e-commerce platform would do by helping people get tools that deal in attracting more traffic such as plug-ins and themes for easy enhancement and engaging shoppers while also driving conversions. Magento also generates SEO friendly tools such as the Google maps, keywords and descriptions to help people seek the required information of products online .At the same time, Magento provides various discounts and promotions during check-out with their more than 50 payment gateways.
Apart from the multiple profound reasons Magento provides, efficiency is one major factor for its growth as Magento allows easy installation by not having have to wait while the system reloads when one is doing a lot of online shopping .Magento also puts convenience on the pedestal by introducing mobile generating commerce with one’s mobile, tablets etc where you can swipe, zoom, drag and drop images anywhere with time-saving additional benefit such as its speed as it has become of the essence in e-commerce.
In a rapidly growing e-commerce platforms with multiple competitors endorsing ads with celebrated individuals such as Karlie Kloss in Wix , every platform strives strong to be in the race which is what Magento has been doing till date and hence a good e-commerce development.
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