“Concrete jungle where dreams are made of
There’s nothing you can’t do
Now you’re in New York
These streets will make you feel brand new
Big lights will inspire you
Hear it from New York, New York, New York!
- New York – Alicia Keys”
Alicia Keys had it right when she sang ‘New York’ in the year 2009. New York is truly a concrete jungle where the dreamers come to make their dreams possible. The city inspires you to accomplish everything that you set your heart to do.
If you are an up and coming company in New York, you want the city and its people to know about you and accept you. You want to be the next BIG thing. You can get into the mind space of your audience and stay there if you pick the right agency to advertise your brand. Picking a right New York Advertising Agency sounds like an easy job, but the city is peppered with agencies each better than the next. Anyone who has seen the show ‘Mad Men’ would agree that each agency has its own style of conducting their business, but the bottom line for them is to get your business. It is true that you will have the daunting task of picking an agency that is perfect for your brand. But do not be intimidated with the size, quirkiness or nature of the agencies you approach. They want your business and they want to impress you. Be prepared with what kind of message you want to give your audiences. Once you know your message, it will be easy for you to communicate this message to the agencies you approach and enable them to give you a suitable pitch. Before you choose an agency pay heed to the following tips:
- The agency must be familiar with your business and business style. If the agency isn’t familiar with your business, give them time to do their research.
- Ensure that your message and your voice is not lost. Most New York Ad Agency have a set tone that they use in their communication. If the agency cannot adapt your tone and message, they are not suitable for you.
- Go the extra mile to find an agency suitable for your business. Be patient in your quest, do your research and don’t sign the dotted line unless you’re absolutely sure.