There are many non-tech skills are more useful for businesses than digital marketing, especially when paired with web development skills. Web Development gives you the lowdown on exactly why web developers should consider leveling up their digital marketing skills.
Here are some tips for a freelance web developer to improve digital marketing strategies.
BECOME A MORE IN-DEMAND CANDIDATE OR EMPLOYEE
With the knowledge and skills to create websites that work, and the skillset to get targeted traffic to the site and improve conversion rates, knowing digital marketing is beneficial and can help you to become more attractive to your clients and employers. If you are a freelance web developer and you create websites for clients, you can now offer bundled services to give more value while also earning more.
2. INCREASE YOUR INCOME
If you have a tech-related career, you have the potential to negotiate a salary increase if you can utilize a digital marketing skill set to improve the business' online presence and sales.
If you are a freelancer, you can enjoy an income jump if you apply these services to your current and future projects. You'll have to know how you can satisfy your clients according to the amount they are paying you and negotiate good rates, but this knowledge will help you to stand out from the crowd.
3. GET INVOLVED IN A GROWING FIELD
With internet usage increasing in exponential numbers across the world, there is an increased demand for digital marketing professionals and companies.
Take a look at this chart illustrating the evolution of technology and usage from 2000 – 2016:
It’s amazing to see over the last 16+ years how the use of various devices and the internet, in general, have skyrocketed. One of the main metrics that intrigues me is the percentage of internet users.
An understanding of digital marketing is vital to succeeding in this (ever-growing) crowded market.